Welcome to the official tourism website for Shropshire & Telford

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Tourism is an incredibly dynamic industry and for Telford and Shropshire, the visitor economy is worth over £300million per annum, supporting over 6,000 jobs and attracting over 4.6million visitors.

There has never been a better time for tourism in the region, the last five years has seen unprecedented growth with Telford and Wrekin Council investing a huge £800 million
to build a better tourism infrastructure, expand the hotel and accommodation offering, and enhance our heritage, culture and leisure attractions.

UK domestic tourism could not be in better shape for a destination like ours. There has been a ground swell in ‘staycations’, increased demand for countryside escapes, and the emergence of the multi-generational family holiday.

We are excited to be launching our biggest ever tourism campaign, which will take our destination national, and in turn, attract more visitors to our fantastic region. We hope you will join us.

The Big Tourism Campaign is an exciting three-year marketing programme supported by our partners, DEFRA. The campaign will target our key UK audiences and package our impressive tourism product and promote it through a multi-channel marketing and sales programme. It will position Telford and Shropshire as a destination of choice for UK stay, day and short-break tourism.

As the official Destination Management Organisation for the region, we are pleased to welcome all tourism businesses to be part of this campaign through our FREE to join Visitor Economy Forum.

To find out more about the campaign we have created this special guide for you. We hope you enjoy reading this and we look forward to working with you.

Chair of VEF Anna Brennand
and the Discover Telford Team


Download our guide